By Gboyega Oni
In a bid to strengthen its maritime market share in Australia, New Zealand and the Oceania region, Liebherr Maritime is set to establish full service, spares and sales activities in these countries and the region.
The development was contained in a press statement made available to PortNewsNigeria in Lagos, Nigeria by Philipp Helberg.
Despite its presence in Australia since early 70’s, Liebherr said the expansion would guarantee better support for maritime customers who are using factory trained and locally recruited engineers in all these places as its representatives, Morrow Equipment Australia will focus on the purchase and rental of tower cranes in the future.
The organisation has this to say: “Liebherr Maritime is about to establish full service, spares and sales activities in Australia, New Zealand and the Oceania region. This expansion guarantees better support for maritime customers using factory trained and locally recruited engineers. Morrow Equipment Australia will focus on the purchase and rental of tower cranes in the future.
“Liebherr has been present in Australia since the early 70s, leasing their first premises in Kilkenny in 1983. Over the years Liebherr hugely invested in the Australian subsidiary, and the maritime division entered the Sydney offices with their offshore, duty cycle, heavy-lift, and foundation equipment in 2015.
“With 40 ship-to-shore cranes and straddle carriers from our Killarney sister company, 35 MHCs, and in excess of 10 offshore cranes in the Oceania region, it has now been decided to take the maritime business unit to the next level. Therefore, Liebherr will directly establish full service, spares and sales activities in the region.
“This will lead to better support for our customers using factory trained locally recruited engineers. It also means that new products can be introduced, such as our new Liebherr Reachstacker or new mobile harbour crane types and offshore cranes.”
Speaking on its representative, Liebherr said “Morrow Australia has represented Liebherr’s mobile harbour cranes business in Australia for the last 27 years, using their excellent connections to assist in sales from first the Nenzing factory in Austria, and now the maritime headquarters in Rostock, Germany. The main business of Morrow is the purchase and rental of tower cranes, and this will become their focus, while at the same time continuing their links to Liebherr through this business. After a relationship of so many years, Liebherr will offer them every support.
“With the Morrow target now being tower cranes, on the service side Liebherr will recruit Kalman Kis, the Morrow MHC engineer assuring a seamless transition. He has started with the company 13th of June.”
Achieving its market expansion, Liebherr has made some changes in its staff as Gordon Clark with effect from September ceases to function as Sales Director for Offshore Cranes in Liebherr-MCCtec Rostock GmbH and resumes at Liebherr-Australia Pty. Ltd. in Sydney to manage the development of the maritime sales division in the regions Australia, New Zealand and Oceania.
According to Liebherr, Clark has already been internationally active for the Liebherr Group in various sales positions since 1991. Following his start with Liebherr-Great Britain Ltd, his career led him via Liebherr-Africa (PTY) Ltd. and Liebherr Middle East, FZE. in Dubai to our factory here in Rostock.
The former Morrow service manager Kalman Kis will now work in the Sydney office of Liebherr.