Hapag-Lloyd has introduced its new real-time container
monitoring program “Hapag-Lloyd LIVE” at the “transport logistic” international
trade fair in Munich.
In an initial step,
the company is equipping its entire reefer fleet of some 100,000 containers. As
the program is designed to fit customers’ needs, Hapag-Lloyd intends to develop
commercial products in close cooperation with its customers in order to adapt
the solution even further.
The product features of “Hapag-Lloyd LIVE” will be gradually released for use
as the entire reefer fleet is being outfitted. Furthermore, some “Hapag-Lloyd
LIVE” features may also be made available upon request to dry container
customers to add value through enhanced supply chain transparency.
“With our corporate ‘Strategy 2023’, we have set ourselves the goal of becoming
number one for quality. Customers expect more reliable supply chains, so the
industry needs to change and invest sufficiently. It is imperative that we
understand and fulfil our customers’ needs faster than our competitors,” says
Juan Carlos Duk, Managing Director Global Commercial Development at
Hapag-Lloyd. “Inviting our customers to further shape our real-time monitoring
products right from the beginning will give them an opportunity to receive products
that are tailor-made for their needs – while giving us a chance to deliver the
best-possible service at the same time.”
The smart reefer solution, which leverages the latest loT technology to meet
Hapag-Lloyd’s requirements, has been developed by Globe Tracker, a leading
supplier of supply-chain visibility solutions. The telecommunications experts
T-Mobile Austria as part of Deutsche Telekom Group and Ericsson will also be
supporting this project by providing global connectivity and state-of-the art IoT
infrastructure for seamless integration into existing Hapag-Lloyd software and
services. “We are honoured to have been chosen by Hapag-Lloyd because of our
innovative strength and ability to provide a world-class cold chain visibility
solution. We are extremely impressed with the rigorous detail, focus, diligence
and high quality of their selection process, and could not be more pleased with
the result,” said Jákup Lamhauge, CEO of Globe Tracker.
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